3 Real Estate Giveaway Ideas to Boost Your Social Media Marketing

Giveaways are a great way to capture leads. Everyone loves getting something for free, so they offer an easy and cheap way of attracting leads. The challenge with giveaways, especially those in real estate, is that you cannot give away a house. If you run a t-shirt company or a spa, on the other hand, you can give away free t-shirts or a free spa session. To work around this challenge, you will need to get creative, which this article will help you do. But before we jump into the ideas, you need first to know who you are targeting. Are they new parents with young children? Are they seniors looking for a retirement home? Once you know who you are targeting, it will be easy to try out the following ideas.

Exclusive Content

Exclusive, high-quality content is hard to come by on the Internet these days. Those that are available are often expensive to purchase. To capture leads, consider developing a high-quality resource you know your target audience will be interested in, then put this behind an email sign-up form. For ideas on what sort of content to create, dig into your past conversations with clients. What questions did they ask repeatedly? What were the recurrent pain points you identified? The answers to these questions are a good place to start. Besides whitepapers and eBooks that address this sort of issues, you can also publish an exclusive report with data you have collected on the housing market in your area. Be sure to highlight the value of this exclusive content, so people are motivated to sign up and download.

Facebook Contests

It seems everyone is on Facebook these days. This is a great thing for marketers. What is, however, challenging with Facebook marketing, is getting people to respond to your campaigns. Facebook contests are a way to change this. By creating a simple, fun and free contest, you can get your fans to participate and share your contest for a chance to win. When implementing a contest, be sure to do some research on what your target demographic is and what they would value as a gift. Also, resist the urge to go overboard by let’s say giving away a car or a brand-new iPhone. Instead, look for simple yet meaningful prizes like an Amazon gift card or a subscription to a useful service.

Facebook Sweepstakes

Less complicated than running a competition, you can instead opt for sweepstakes or a giveaway. While a contest requires people to compete for the prize, giveaways require that an individual sign up for a chance to win. This is an especially great idea because the amount of work required to enter is minimal. Again, when it comes to the prizes, focus more on thoughtful and less on price. Sweepstakes are great for generating leads, but you must be strategic in how you run them, so you don’t end up generating a bunch of useless leads. Focus on your target audience, structure your giveaway to appeal to them, and then launch!

Conclusion

Lead generation using these three methods is relatively cheap, easy to deploy and repeatable. For instance, by creating exclusive content, you can continue generating leads from that content for years to come with no further effort from you. Similarly, Facebook contests and sweepstakes can generate significant buzz for your business, especially if you implement catchy and sharable campaigns. Overall, working these tactics into your marketing strategy can help you bring in more leads at a fraction of your marketing budget.