How to Avoid the Pain of Being Average

Intro

New and upcoming agents always wonder what differentiates the top-selling agents from the average ones. While there are dozens of possible reasons, one that many will never realize is that top-selling agents feel the pain of being average. This is the pain that moves them to do more and to achieve more. Average agents do not feel this pain. Many times, an average agent will have practical targets, reasonable sales calls, adequate open houses and so on. Top-selling agents know that when you operate as a marginal agent, all you will achieve is average results, something they feel the pain of achieving. If you want to avoid the pain of being average, do these three things.

Get Known

Obscurity is one of the leading business killers. If people do not know you or that your business exists, they cannot do business with you. Here’s an illustration. Walk down a busy street in the town you operate in and ask twenty random people if they have ever heard about your business. If none has heard about your business, then it is possible you are not well-known enough. For more people to do business with you, more people need to know you. So, what are you doing to get known? Are you advertising? Are you doing publicity events? Are you looking for media mention opportunities? Are you publishing press releases? The list of things you can and should be doing to get known is endless.

Pick the Right Opportunities

It takes the same effort to make a call selling a $100,000 home as it does to sell a $1 million home. As this is the case, it makes more sense to go after higher value opportunities than low-value ones. The challenge is that we are all taught to start small and build from there. This makes us feel as though if we have not sold a $500,000 home, then we have no business selling a million-dollar home. This cannot be further from the truth. In reality, the opportunities you pick are entirely up to you. If you want to spend your limited time hustling to sell cheap homes that’s a choice you make. Instead, make a conscious choice to always look for high-value opportunities.

Think Bigger than You are Thinking

To beat being average, you need to broaden your horizons. If all you have been thinking about is selling ten homes a year, you need to challenge yourself. What if you decided to sell 100 homes a year, or 1000, what would that mean? Write down in detail what it would take for you to meet these targets. Once done, challenge yourself to do those things for a day. Did you get through the day fine? Probably. What this shows is that we are capable of far more than we think we are. But it’s only when we dare to think bigger that we begin to unlock the hidden potential lying fallow deep within, potential that can turn any average person into an extraordinary individual.

Conclusion

Average is painful. Think about the average things you have done and how you know you could have done so much better. It is not about feeling regret, but rather exposing averageness to the point that the pain of it is palpable. Then ask yourself, if being average is so painful, what can I do to remove the pain? What can I do to stop being average? The answer to that question is also the answer to achieving the success you desire to achieve.