Do These Three Things Now to Jumpstart Your 2018 Holiday Season Sales

Data shows that the end-year holidays are the time of year when people are most open to making purchasing decisions and tend to spend larger amounts. As a real estate agent, you can use this time to make more impassioned calls to your leads, using the holiday cheer as leverage to close more deals. However, while it may be true people are more receptive to purchasing at this time, their priorities may not be focused on closing a house sale. In fact, most people tend to focus on making smaller purchases at this time of the year so you may not be able to sell them a home. This does not mean you also go into holiday mode. It means you need to press even harder to get those end year commitments, so you start 2019 with a bang. To get you there, you must do these three things now.

Start Your Holiday Promotions Now

The holiday season runs from November 1st to January 31st. If you have not started your holiday promotions yet, then you are already a few weeks late. Why is timing so important? Because as Christmas approaches, people tend to start focusing on more consumer-oriented purchases and may not pay too much attention to your messages. By starting early, you can get their attention before the holiday hype train rolls into the station. You can start by just teasing out messages that mention the holidays and highlight why your leads need to take some decisive steps to end the year well.

Offer Holiday Perks

Everyone loves receiving gifts during the holidays. Whether it is a coupon or a gift basket, customers are thrilled when they receive something special over the holidays. To take advantage of this, you need to create a perk strategy. What can you offer your customers and leads that will excite them and keep you top of mind with them? If your customer base is small, you could arrange to have some gift baskets delivered. Gifting your leads may need a bit more thought as they may run into the hundreds. One example you could utilize is to run a holiday raffle and invite your leads to participate. Be sure to offer a meaningful but not too expensive prize, so people know it’s more about the thoughtfulness than what is at stake.

Look Out for Last Minute Closers

For some, the end of the year comes with a pressing need to tie up loose ends. If you have been cultivating a lead and they are this kind of person, then you could have an opportunity to close. To utilize this opportunity, you need to use terms in your message that suggest urgency subtly. For example, you could say that house prices tend to be softer during the holidays due to sellers being more charitable at this time of year. By creating a sense of urgency, you can draw out those of your leads who consider this time of year a time to close the books well. Just don’t drive the message too hard as you may come across as wanting to drive business when everyone else is gearing up for the holidays.

Conclusion

While the holidays are a great time for retailers, e-commerce and other businesses that sell holiday merchandise, real estate agents too can benefit from all the good vibes going around. It’s all about being strategic in how you sell your services. Use the right language and messaging, focus on the tips laid out above and most importantly, make a point to spread a little cheer to those you reach out to.