5 Ways to Maximize Your Facebook Marketing to Win More Clients

A 2016 Sprout Social Index study found that real estate ranked number four in a list of the top ten most annoying industries on social media. This points to a major challenge. It shows that realtors spend more time promoting and advertising their services than engaging with their communities. As the nature of social media is inherently social engagement, this causes realtors to lose out on the potential benefits of engaging with communities and cultivating a genuine following in their target market. In this post, we share five things you can do to maximize your Facebook marketing and boost community engagement.

Make Sharing Effortless

Sharing content is at the heart of social media. When your target audience interacts with your content, they expect to be able to effortlessly share your content with their friends and networks on Facebook. To make this easy, consider adding Facebook share buttons to all your content. Another great way to engage your audience is to add a favoriting feature where users can favorite and even compare properties. You get extra points if they can post their favorite properties to Facebook.

Enable Reviews and Services

Facebook Reviews and Services tabs should be enabled on your page to give potential customers social proof that you are in business and you can offer them the services they need. Reviews are especially important as these give your Facebook page a sense of credibility and reliability. To get the most out of your reviews tab, ask your customers to leave you a review on Facebook after completing a transaction. Be sure to respond to all reviews, whether positive or negative, to show your past customers that you value their feedback.

Start a Facebook Group

Facebook pages rely on the Facebook Graph to surface content in users’ timelines. This can make reaching your audience tricky. A group, on the other hand, shows every post published to the group as a notification on members’ profiles. This makes groups a powerful way to reach a large group of people consistently. Make sure to allow anyone to post to the group so people can keep the conversation going. Also, remember to link your Facebook page to the group so each can help build the other.

Add a Facebook Cover Video

Facebook recently added the option to add a video to the cover section of a Facebook page. As this is the first thing people see when they load your page, you have a great opportunity to grab visitors’ attention when they load your page. Consider having a professional video done for this section as it must wow the visitor to capture their attention. Also, keep it short and formatted as a trailer so the user can quickly watch it before moving on to the rest of the page.

Livestream Your Day

Hosting an open house? Live streaming the event on Facebook is a powerful way to share the experience with your audience. It also gives you an opportunity to demonstrate your skill and method of conducting business to your audience. You can also live stream other events like neighborhood walkthroughs, interviews with past clients or a housing expert, among others. Live streaming is especially powerful as it keeps those watching focused on the video for the duration of the clip as they do not want to miss something that is happening live.

Conclusion

Facebook has been appropriately described as an ecosystem as it supports a broad spectrum of tools and capabilities that can help you boost your brand. Simply posting content and leaving it there is hardly utilizing the full power of Facebook. Learn to harness the features outlined above and watch your Facebook marketing move to the next level.

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