How to Grow More Efficient and Maximize Your Lead Conversion Rate

The real estate market is changing. Indeed, the entire market landscape across industries is changing. Customers are becoming more connected and informed and as a result, more particular about how they transact with businesses. Today in real estate, the typical buyer starts their search online and then completes it offline. In the future, it may be possible for buyers to transact entirely online. Are you ready for this future? Are you ready to grow so efficient that you do not need to focus on growing your leads for your business to thrive? These five tactics can help you achieve this.

Refine Your Approach

How have you been doing things for the last five years? Has much changed? Do you have a strategy in place to incrementally refine your approach to selling homes? If not, you may be preventing your business from growing exponentially. To achieve sustainable growth, you need to embrace a growth mindset. Such a mindset is always on the lookout for ways to grow and improve. It does not mean making wholesale whizzbang changes. Sometimes it means tweaking something as small as what time of day you make your sales calls. This can have a big impact when combined with other small changes.

Improve Your Systems

Your systems are all the things that combine to keep your business running. These include your team, the sales tactics you use, the marketing strategies you implement, the office culture you have, and everything else in-between. How are these systems working? Do you feel they could do better? To help you with this, bring in an outside consultant who can offer you a fresh pair of eyes. Let them help you optimize all your systems to unlock efficiency gains.

Encourage Team Ideation

How often does your team bring ideas to test? Do they even know that this is something they should be doing and are encouraged to do? If not, you need to foster a culture of curiosity and ideation. They do not need to be ground-shaking ideas either. They could be ideas about how to be more efficient, or how to better manage leads based on certain criteria. The best thing about unlocking this resource is that your team will feel more engaged and will work hard to bring their ideas to the table for the benefit of all.

Leverage Technology

Are you still managing leads using a spreadsheet? Are you still replying to every single lead manually? This is a huge efficiency gap that can be bridged with technology. Simple technologies like CRM, email autoresponders and other similar technologies can make your team’s work easier, boosting their efficiency and productivity. By going further and embracing tools like Slack for team communication and Boomerang for email lead management, you can further augment your team’s efforts and help them bring in more revenue.

Embrace Digital Transformation

Digital transformation is where non-tech companies transform into digital tech-first companies while still maintaining their regular activities. For instance, General Motors today is a tech company that happens to sell cars. This is because GM has more software programmers than Google and therefore focuses more on digital technologies than even building cars. As a real estate business, you must embrace this as well if you are to survive in the fourth industrial revolution that is currently underway.

Conclusion

By becoming leaner, faster and more technologically-sophisticated, you can manage to drive more sales not by generating more leads, but by being able to close the leads you currently get. By doing this, you can make more money closing fewer leads than your competition.