The Master Plan of Social Media for Real Estate Agents

Getting noticed on social media is not easy. With thousands of pages, groups, adverts and organic content flooding user timelines, yours can get lost in the deluge. This does not mean that it is impossible to get noticed. It also does not mean that you must spend thousands of dollars to get people to pay attention to your social media efforts. What it will take is a strategic approach to organic social media marketing. This method takes time, and you will not get instant results, but you can, over time, build your social media impact to something substantial. In these three steps, you will find the path to such results, that can help you build and grow your real estate business through progressive social media lead generation.

Content You Are Good At

With statistics and metrics constantly being thrown about on the Internet, it is easy to get caught up trying to do what everyone says works. This year, short-form video is what is hot. Last year, it was long-form content. Here’s the thing, all that does not matter if you cannot be good at it. If you are great at writing and poor at video production, don’t follow the hype. Focus on creating high-quality long-form content because that is what you are good at. If you are great at podcasting, don’t struggle to do video or text content. Instead, master the content you are good at. That is the best way to stand out on social media and get noticed.

Content Based on Outcomes

What kind of brand are you trying to build? If you want to walk out on the street and have people recognize you, then the content you need to be creating is video. If you want your content shared on places like LinkedIn and Twitter, then you need to be creating long-form text content. The point here is that when it comes to content, the medium should match the outcome. As an agent, what you need most is a constant trickle of leads. The market segment you want to target will determine what kind of content you create. Let’s say you want to target people on LinkedIn. You will need to focus on long-form authority content, which appeals to this demographic. If you want to reach a younger generation, then Facebook may be a better bet, where the prime content you would create is short-form text content, images, and short videos.

Consistent Participation

Social media marketing is community marketing. When you choose this medium, you must be prepared to dig in and spend time interacting with and helping your community. If you post a video on YouTube, switch on notifications and respond to every comment that requests or needs your input. This does not mean just one-line answers or a thumbs up. It means writing paragraphs to show your community how engaged you are and how willing you are to help. This obviously takes time, so make sure to plan for this, so you never let comments and questions go unanswered for extended periods.

Conclusion

You have picked the content you are good at, matched it to the outcomes you want and allocated time to engage with your growing community. Now comes the hard part; consistency. This is where most social media marketers falter. Therefore, you must be ready to commit to this for at least two years if you are to see any meaningful results. The great thing about building a community on social media is that once you build it, it stays with you for life.