How to Get More YouTube Subscribers in 2018

Your YouTube channel is a valuable medium that has the potential to bring your real estate business quality visibility. The reason video is so important is that it puts a face to the various other marketing efforts you put in on Twitter, Facebook, and your website. Nothing communicates humanness and a personal touch like video. But building a YouTube channel is not always easy. While some spend tons of cash sponsoring videos and ads, there are some cheaper organic ways you can grow your subscriber base. In this article, we share four of these tactics and how you can quickly and cheaply implement them for short-term results. That said, let’s dig in.

Compelling Profile

Your profile is your homepage. When people click on your channel link, your channel art and description are what they will meet first. If you have not spent time creating quality content for this, then you may be losing a big opportunity. For the channel art, use a tool like Canva that offers easily customizable templates that you can change and upload to YouTube. For the description, spend some time asking yourself what sort of info would be most impactful to a first-time visitor. Remember, all the info must be targeted to first-time visitors as these are the ones you want to be impressed enough to subscribe to your channel. Next thing you need to focus on is keyword optimization.

Keyword Optimization

The web is all about search, and search works because people use keywords to search for things. This foundational nature of keywords means you must master keyword optimization to be found easily in search. Now, before going further into keywords, it’s important to know that you must start with quality content. If you put up keywords that result in traffic, but visitors find lousy content, you’ll be the one that loses out. If your content is great, focus your keyword optimization efforts on the demographic you are trying to reach. What trending information are they looking for and how is that information tied to what you have to offer.

Optimized Thumbnails

When a person performs a search on YouTube, the results come up with the name of the video and a thumbnail. These are the two most important things you need to optimize. If the thumbnail is not compelling enough, most people will pass. If it has content optimized for what the person was searching for, then you are guaranteed to get a click. Here’s the thing, most YouTube videos use clickbait thumbnails, so you should too. That’s not to say you put up something unrelated and misleading. It does mean that you try to make what you are offering as interesting and exciting as possible. This way, when people watch the video, they will be willing to forgive you for clickbait because you delivered what you promised.

Community Building

Lastly, you need to do community building. That means staying connected and up-to-date on what your community or target community is discussing. Read through all the comments and respond to those you feel can benefit from your comments. Look out for leading comments that can help you with your future content development efforts. More importantly, stay committed to serving your community. Create videos that reference community questions or highlight certain comments or even do a Q&A session via live streaming. The more connected and committed you are to your channel audience, the more loyal they will be, and the bigger your community will grow.

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