How to Get More Views on YouTube in 2018

Marketing on YouTube today is hardly an easy task. With millions of videos, keywords, and searches created every day, it is easy to feel like a needle in a haystack. While it is important to maintain a YouTube channel, it is also important to realize that it may not be easy to maintain the channel, especially if you are a solopreneur. While some YouTube marketers resort to using clickbait to drive views, this is not a sustainable strategy. In fact, in most cases, it can be a recipe for a high number of Thumbs Down on your video. To grow your YouTube channel organically, follow the following tips.

Use Less Competitive Titles

It’s tempting to go for high-impact titles that are short and very competitive. The challenge with this is that you will probably appear on the 10,000th results page. Ranking for competitive titles is a losing battle. Instead, go for descriptive titles that are less competitive. By doing this, you stand the chance of attracting fringe traffic comprising people searching for specific types of content that match your title. It may not be in the millions of views, but it’s a great place to start generating organic traffic.

Use a Longer Title

Short titles are great. They are also very hard to compete for. For example, a title like “Top Real Estate Tips” is short and sweet. The problem is, there already a million other videos with the same title, so it will be extremely difficult to rank for this. Instead, use a title like “How to Sell Your Home Effectively in California in 2018.” As you can see, the longer title allows you to incorporate additional contextual information that makes the video more relevant for a certain segment of the market.

Add a Date to the Title

Looking at the title example above, you can see we added a date to the title. This is an unwritten rule when it comes to keyword marketing. Whenever people are searching for information, they will often add the year to surface the most recent results. By adding the year, you can capitalize on this search behavior and get ahead of more established channels. Be careful, however, as you cannot just rebrand old content with a fresh date. Rather, you will need to create fresh/updated content with relevant information for the new year.

Know the Keywords in your Industry

Knowing the keywords in your industry will go a long way in helping you optimize your YouTube titles and descriptions for search. The challenge here is that most marketers on YouTube only gloss over keyword research, missing out on more effective but less easy to find keywords. One great way to find the keywords that are relevant to your industry is to research your competition and then use the keywords they are using to generate related keywords using a keyword tool like Google AdWords manager.

Research Your Competition

So, how do you research your competition? One way is to subscribe to their channels and then keep tabs on their publishing habits and tactics. Another way would be to use a tool like Tubebuddy, which allows you to see all the metadata associated with a YouTube video. Simply install the Chrome extension, and that’s it. What’s great about using a tool like this is that whenever you happen on a popular video, you can easily see all the data associated with it right on the YouTube page.

Conclusion

There you go; five ideas on how to create more captivating YouTube video titles and descriptions without using spammy clickbait titles. Hopefully, as you implement these ideas, you will see some improvement in your channel performance.