10 Ways to Market Your Business on a Budget

Getting the word out there that your business exists can seem like a Herculean task. How do you, a tiny business with limited resources, find and impact a large enough audience to move the needle on your sales? While it is not easy, it is doable. Try out these ten tactics to market your business without breaking the bank.

1. Videos

Videos get more views than text and images combined. Whether on Facebook, Twitter, YouTube or even your website, creating numerous videos can help build awareness for your business. Some of the most successful marketing campaigns have been built on viral videos. Try your hand at making videos and watch the views start rolling in.

2. Infographics

Infographics are bite-sized, simplified graphical representations of complex information. Housing trends over the last thirty years, ten steps to owning your own home, home mortgages explained are all infographics you can create and distribute. Infographics get shared a lot, so it is possible that a viral infographic could result in a million people knowing your business exists.

3. High-quality Content

High-quality content is not a hastily written blog post or Instagram post to fill the void. Instead, this is content that you have painstakingly developed, has deep insights, and offers more than the average article on the web. Creating and publishing such content is a sure way of attracting organic traffic. Such content can also help you build your email list when you add a subscribe call to action with each post published.

4. Instagram

Instagram or IG, as it is fondly known by its fans, is a hotbed of activity and engagement. While other social media platforms get mixed responses due to the diverse types of content posted, IG focuses on images. Jump on the bandwagon by creating high-quality pictures and posting them regularly.

5. Newsletters

If you have ten people in your contact list, you have a big enough audience to send a newsletter to. Start creating and sending out high-quality, relevant newsletters on a regular basis. Also, market your newsletter on social media and other channels. Just remember that no one wants to read a boring newsletter. The more interesting and useful it is the more popular it will be.

6. Old Content

Any content you published in the past has potential to becomes the next relevant and updated post you send out. Go into your content archives and see what you can freshen up and repurpose. Some studies have shown that repurposed content can receive double its initial traffic even though the post has only undergone a 20% change from the original post.

7. User-generated Content (UGC)

UGC is the Holy Grail of any self-perpetuating marketing campaign. Think of Facebook and the billions of posts published each day. If Facebook had to create that much content themselves, they would go out of business in no time. The same applies to your marketing efforts. The more UGC you can incorporate into your marketing efforts, the more you can accomplish with limited resources.

8. Customer Referral Program

Top performing companies know that referrals can multiply inbound leads by multiple factors with minimal marketing investment. You can achieve this as well by starting a customer referral program for your business. Figure out how much you can afford to give away for each sale brought in by someone else and then go for it.

9. Guest Posting

Guest posting is a way of using another website’s influence and popularity to gain visibility for your business. If you can manage to get your articles published to websites like Huffington Post or Forbes, you can potentially get millions of views for your brand with just one article. As these are not always easy to get, you can start with some low hanging fruit websites with less traffic and better reception for guest posts.

10. Live Broadcasts

Lights, camera, action! Live streaming is fast becoming a popular source of information and entertainment for audiences on the web. To capitalize on this, grab your camera and broadcast a life feed of an event you are attending or some behind-the-scenes footage. Anyone interested in what you are broadcasting will also become aware of your business, a win-win situation.