5 Real Estate Website Hacks to Boost Leads and Listings
You have built out your website, it looks amazing, and it has some dazzling pictures. But, things are pretty slow, and you are not sure what could be curtailing your efforts. Well, to begin with, you have made a great choice investing in a world-class real estate website so kudos. Now what you need to do is supercharge your website into a lead generating machine. Do this by following the five hacks laid out below.
1. Content Marketing
Start with a content marketing strategy. Your strategy should include having an active blog on your site and investing in dedicated landing pages that speak to specific audiences. In your blog, focus on building your credibility and reputation as a reliable and experienced real estate agent.
Talk about the things you are experienced in and offer expert advice on critical issues. Complement this with landing pages focused on specific sub-niches. Examples are yourdomain.com/new-home-buyer-checklist-city, yourdomain.com/home-value-calculation-city.
2. Mobile Readiness
Did you know that up to 90% of home searches start on mobile? And of those, 60% of prospects who click on the call button in the search results from their mobile phone are ready to convert? Real estate websites that are mobile ready are the ones poised to take advantage of these stats. To get in on the action, you need to optimize your website for mobile devices.
You can either do this by building a responsive website or using website optimization software that dynamically creates a mobile version of your website when someone visits it from mobile. The bottom line is your website must be mobile ready if you want to attract and convert more leads.
3. Text Messaging
Real estate agents lose a ton of leads because they have not automated the follow-up process. Let us say someone enters their email in you your lead capture form, it triggers a generic welcome email and then that is it. Most agents will hope to get to these leads sooner rather than later, but this rarely happens.
The result is the lead loses interest and moves on. Text messaging is a powerful way to keep leads engaged after they make contact. Configure automatic text messages to be sent out when an email hits your CRM, then have two or three more messages sent over the next couple of days to engage the lead further, which should give you ample time to reach out.
4. CRM
You have leads coming in from all types of sources: phone calls, your website, emails, text messages, Facebook messages, etc. Combine these with existing clients and the follow-up process can get pretty complex. To solve this problem, connect all your lead-gen sources to a CRM platform, which will help you know who your leads are, where they are in the conversion process and what next step needs to be taken to convert them. When implemented correctly, CRM systems can create a powerful way of managing leads from multiple sources.
5. Retargeting
The magic of retargeting is certainly a tactic every real estate agent should be using. If you are not, then you are losing prospects the moment they leave your website, never to be seen or heard from again. With retargeting, you can “stalk” leads when they leave your website. When they visit Facebook or other websites with Google AdSense, they will continue to see ads related to your website prompting them to visit again and perform an action like leave their contact details or sign up for a newsletter. Remarketing can be highly effective especially when combined with a website that has powerful CTAs.
Generally, your website is like having a stock edition of a vehicle. To increase its performance, you need to add some extras like performance tires, extra horsepower, four-wheel drive and so on. By adding these boosters to your site, you will have a better chance of attracting more leads and effectively converting them.
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