How to Promote your Local Open House

Running a local business has its pros and cons. On the pros side, you have a manageable market to deal with, you do not have to deal with major competitors, and you can change tactics quickly to adapt to any market changes. On the cons side, your market is relatively small, you have smaller but more numerous competitors, and it is just plain difficult to differentiate. This is especially the case when running a real estate business. There are multiple other agents in the area and they are all angling for the same small slice of the market you are angling for. How do you stand out? Here are three ways you can use Facebook to promote your local business and stand out.

Promote an Offer or Event with a Boosted Post

Boosted posts are Facebook’s entry-level ads and they are very easy to use. When you create a post, you’ll see a blue button at the bottom of the post that says, “Boost Post.” It appears in almost every type of post you create. When you click it, it will give you options to choose the target audience, how much you want to spend and show you the approximate reach your post will have. Posts that are promoting an offer or event are the best to boost. Avoid boosting all your posts as a mundane post will most likely be a waste of money because it will not draw the level of engagement you want.

Run a Local Business Promotion Campaign

Where boosted posts excel at engagement, local business promotion campaigns excel at creating awareness for your business. Each operates differently because of how Facebook serves them up to the audience you pick. With boosted posts, Facebook will show your posts to the people in your network most likely to like or comment on your post and not necessarily to the largest number of people. Local business promotion ads are shown to the largest number of people within the demographic you have picked. You can run the campaign straight from your page, although there are some restrictions, or run it from the Facebook Ad Manager, which gives you the full options for setting up and running your ad.

Use A Facebook Messenger Bot to Deliver Offers

Facebook Messenger is fast becoming a key communication channel for businesses seeking to reach their customers quickly and conveniently. Bots provide the added advantage of adding marketing automation to your marketing mix. Here is how you can use bots to engage your customers. After creating your page, create an automated messaging profile with one of the chatbot platforms available such as Chatfuel, Botsify or OnSequel. Once created, you can feed it the automated answers you want it to give your customers. You can then publish your bot and ask your followers to subscribe for offers. That’s it. Every now and then, you can send out offers or event information to your subscribers.

Facebook is a powerful marketing platform for small businesses because of its simplicity and flexible payment system. It also has a massive user base, making it appropriate for reaching almost any kind of demographics.