21 Clever Ways to Generate Real Estate Leads

The Orange Stack
Apr 25, 2018
3 min read

Lead generation is top-of-the-mind for all real estate agents trying to build their businesses. The fact that almost all real estate deals result from lead generation means that realtors will do anything to learn a new lead generation trick that will help them beat the competition. Well, here we won’t just provide you with one trick but 21 clever ways you can generate leads and build your business.

Use boosted Facebook posts to drive traffic to your website. They look like normal posts, so people are less likely to see them as ads and ignore them.
Volunteer at a major event in your area and carry your business cards with you. Whenever you strike a conversation with someone, pass on a business card.
Piggyback on important days like World Cancer Day and World Environment Day to create marketing messages that create awareness of the day as well as of your business.
Organize a fundraiser for charity. Offer your skills for free to boost the fundraiser, and in the process create some positive publicity for your business.
Create a Meetup.com group and bring together anyone interested in real estate.
Host a free workshop for new homebuyers or home sellers. Teach them for free then upsell them with your services based on the rapport you have built.
Start a blog and dominate your area of business by offering expert advice to prospective homebuyers or sellers.
Champion a neighborhood safety awareness program. Let it focus on keeping people and their properties safe.
Make door handle flyers and hang them on every door in your neighborhood. Don’t just sell your services, add some helpful information too!
Make cards that have your name and the words “Google Me” beneath. People will Google you out of curiosity.
Be ready to hand out a branded pen whenever you meet someone. A cool trick is to ask them to write you something, perhaps their name and contact. Then niftily hand them a pen and ask them to keep it. They will not forget you.
Build your email list by handing out gift cards in exchange for an email address and a phone number. If the value of the list exceeds the value of the gift cards, you are not losing money.
Run competitions on Facebook with Amazon gift cards up for grabs. Make them fun like guessing how many windows a home has or which bathroom belongs to which home.
Create a Facebook group for your neighborhood and invite everyone personally to join it. Use it as a place to source leads when someone decides to sell a home.
Share your experiences at local high schools by providing talks and free mentorship. These kids will be buying homes pretty soon!
Call up your past clients over the holidays to wish them happy holidays. Tell them you would love it if they passed on any leads or referrals to you.
Volunteer at a local college to give talks on the real estate profession. Also, participate in student programs that may need mentors.
Do a link exchange with businesses in your area. This will do wonders for your SEO efforts.
For all the speaking engagements mentioned here, remember to record and publish to your social media channels including Facebook, Twitter, and YouTube.
Multiply your efforts by hiring a VA from Upwork on any other freelancing platform. Let them do cold calling for you or update your CRM with new contacts you have acquired.
Turn your website into a veritable compendium of your area. Create a different page for each neighborhood in your area and then fill it with a ton of helpful information about the place.

While each of these methods can potentially generate significant leads, follow-through is what matters most. Instead of trying each tactic half-heartedly, pick one and go all in and see how it works. If it does work, then add another, then another. If it does not, skip to the next and start over.