Posting too Frequently or Infrequently

As a real estate agent, one of the mistakes that may be costing you leads on social media is posting too frequently or infrequently. Think of it this way, if you are trying to build a relationship with someone, how often you communicate makes a significant difference. Send them too many messages and they get overwhelmed. Send them too few messages and they lose interest. Getting the balance is as much a science as it is an art. Here we share several things you can do to regularize your social media posting. Keep in mind that last two are the most important, as they help you adjust your messaging to suit your audience better.

Strategize

You will be surprised at how many real estate agents plunge into social media marketing without so much as a plan. They start posting right off the bat, not knowing who their audience is, what they hope to achieve, etc. To avoid this, hold a strategy meeting. Look at the short-term, mid-term and long-term goals you want to achieve. Determine the types of content you will focus on. Do some research and find out what your likely audience will be (visiting a competitor’s page can help with this.) Write everything down. Once your strategy is in place it’s time to organize.

Organize

This is where you put together everything that will support your strategy. If you will be doing selfie videos, purchase a quality webcam. If you plan on doing neighborhood guides, plan a route and have all you need ready. If it’s topics for your posts, write down all you want to cover. At this stage, you want to make sure once you start creating, there won’t be anything that you are missing. You will also need to create a content calendar at this point, with all the posts you want to publish. Once everything is in place, it’s time to create.

Create

Nothing is as difficult as trying to create social media posts daily. You’ll miss inspiration, lack time, be focused on something else and then start missing your posting targets. Creating posts in advance is the best way to keep the ball rolling. From your content calendar, determine how many posts need to go out each day and extrapolate this over a month. You can find help creating posts either from local contractors or from freelancing platforms like Upwork. If you are doing selfie videos, do an entire month of videos over the course of a few days. Polish up all your posts and then get ready to schedule.

Schedule

Scheduling, also known as marketing automation, will save you a lot of time and the inconvenience of having to post messages manually every few hours. Some affordable social media marketing automation tools include Buffer and HootSuite. Once signed up, schedule all your month’s messages at once. Be careful to note the publishing times and the formatting of the messages. A clever way to test your message format is to create a draft within Facebook to see how the post will appear before adding it to the scheduling platform. Once scheduled, it’s time to hit the launch button.

Track

Once your posts start getting published, don’t just abandon them and move on to other things. Keep an eye on the posts as they go out. When tracking your posts, you will need to be on the lookout for two things: published quality and engagement. Published quality is how the post looks in a live environment. Are the links working, are the images the correct size, does the post format well on mobile? All these will help you catch any publishing issues early. Next, look out for how your audience is engaging with your content. How many clicks did it get? Did it get any likes or comments? How about shares? While these are not necessarily the golden standard of engagement, they give an indication of how your content is doing. If the content is flatlining, you may need to adjust things.

Modify

After a month of automated posting, review the notes you have been taking throughout the month as you tracked your posts. How can you incorporate these insights into your next tranche of posts? While doing this, be careful not to overhaul your entire strategy just because the first month did not see any engagement. Consider instead running the strategy for another two months before changing anything. After three months, optimize your posts further. This is more effective than a complete overhaul. Tweaking and finetuning your content will help you achieve just the right mix of content.

By implementing these steps, you should avoid the trap of posting too frequently or infrequently. You will also have the tools to build a successful social media marketing system that can generate you a steady flow of leads.

#PostingtooFrequentlyorInfrequently #socialmediapostingfrecuency #shouldibepostingcontentonsocial #socialmediaexperts