Entrepreneurship Love it or Hate it

There’s a heightened romanticism around entrepreneurship that often impacts our sense of reality in the early days of starting a business. The ‘hollywoodised’ version of startups would have us believe that’s it’s all about building an app, making millions overnight and then sitting back on a beach to enjoy it. However the reality of building and running a business is a far cry from the fantasy that exists around it. In fact entrepreneurship is more like being in a relationship. Like any strong relationship, it takes time to build. It takes commitment. It takes passion. And it takes hard work.

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