Not Posting Anything Valuable

The Orange Stack
Mar 13, 2018
3 min read

This entry marks the halfway mark of our 11-part series on the social media mistakes that are costing real estate agents leads. In this post, we’ll be talking about the quality of posts you put up and how you represent yourself.

The irony of buying a home is that while finding the right home at the right price provides anxious moments for home buyers, this pales in comparison to the anxiety that comes from the actual process of buying a home. Think about it, finding the right home, while a challenge, does not involve any long-term commitments or any large payments of cash.

Same with finding a home at the right price point. Unless seriously pressed to find a new home, most homebuyers will take their time to get these two aspects right. But once they have made a commitment on a home, the real stress and anxiety begins. What does this have to do with social media? Everything. When anticipating this process, homebuyers will go on social media looking for a helping hand. Someone to give them the information and reassurance they need before they undertake this anxious process. That person should be you.

On visiting your social media profile, they should find someone who is empathetic and ready to share intimate details on how to make this process easier. What should they do? How should they do it? When should they do it? Consider a situation where a buyer is staring down the barrel of a strong counter offer from another buyer. What should they do? Walk away? Put up an even stronger counter offer even if it is above their budget? In such situations, potential buyers could really benefit from your years of experience dealing with such situations. So how do you communicate this expertise and really deliver value? Here are two ways to do it.

#1. Answer the top questions they are asking

Because you’ve dealt with so many similar situations, curate a list of questions you know they are asking. Then provide short but useful answers to each. We suggest doing short selfie videos for this. In most cases, text gets lost in the newsfeed, but videos stand out. Talk about one question per video. Don’t bother about polishing up the video or doing some fancy stuff. Just look into your phone camera and talk. Tell them what to do and how to go about the issue they are facing. That’s it. Building up a collection of such videos will keep people coming back to your profile for those essential tips on how to resolve the challenges they are facing.

#2. Answer the top questions they should be asking

You know the questions homebuyers ask and you know the questions they SHOULD be asking instead. While asking questions like how many bedrooms the property has and the lowest price they can get and such questions are important, asking about refinancing options or property taxes is more important. Just as in the previous point, create some short informative selfie videos addressing these questions. Be clear that these are questions they should be asking so they keep this in mind when they get into the process.

Showcasing your expertise to your audience on social media is a powerful way to generate leads. People love to know they are dealing with the best of the best. They want to know that when they work with you, you will have an answer for every question they have as they buy or sell a home. Don’t let the opportunity to show this expertise on social media slip away. Start showcasing your expertise today.