Are You the Agent Leads Think of First?

Getting a listing is all about being the person a lead thinks about first when they decide to buy or sell a home. There’s no two ways about this. It’s a fact. The reason many real estate agents struggle to find listings is because they are not the first agent that comes to mind when a lead decides to enter the market.

If this is the case, how do you make sure you stay top-of-mind and become the first call your leads make when they enter the market? Here we’ll share 4 things you must do to stay relevant and current to your leads.

Call and Text

Calling and texting are two of the most powerful ways you can stay in touch with your leads. The reason this method is so effective is that people always have their phones on them. While calling or texting every other time will become irritating to your leads, texting once a week and calling every two weeks is acceptable.

So, what do you say in your texts and calls? Talk about what’s happening in the neighborhood, upcoming relevant events, open houses, new developments, etc. One thing people love is to be kept in the loop. If you can do this via your texts and calls, they will appreciate it the more.

Email

Yes, good old-fashioned email. While many real estate agents use email, most do not use email correctly. Instead of sending out a one-size-fits-all email blast every week, consider breaking your lead list into segments. If you don’t have too many leads, write each lead a personal email.

While each email may contain the same information, tailor each to be more personalized. Throw in details about each lead’s respective neighborhood, events, and so on. The more personal you can get, the better. Try and keep your emails to a weekly schedule and to send them out at the same day and time each week.

Selfie Videos

These have become extremely easy to make especially because most smartphones today have a selfie camera. So, don’t be shy, fire up that selfie camera and talk to your leads. Talk about your day, what did you do as you went about selling/ buying homes? How does the market look? What new listings do you have? Are there any events coming up that you are excited about? Are there some tips you can share? Do a Q&A session for questions sent in by your viewers.

The beauty about selfie videos is that they are extremely flexible and do not need any complex video editing work. The rawer it is, the better! When it comes to how to get these selfie videos out to your audience, any channel works really: your website, social media profiles, email, even iMessage or WhatsApp.

Snail Mail

Direct mail is considered a thing of the past by most, but smart real estate agents know people still love to get mail in their mailboxes. Especially if the direct mail has relevant information. While everyone else is spamming their leads via email, text and other digital channels, spend some time curating a truly useful direct mail communication.

Add quality images, have a professional do the formatting, and hire a skilled copywriter to write you up some great content. Because you don’t have to send this out any more than twice a month, this investment will not overwhelm you.

The great thing about direct mail is that it remains on the kitchen table even after all the devices have been switched off. This makes it a great reminder. Also, don’t forget to add your picture and contacts at the bottom of the letter. While not everyone will remember your contacts, they will remember your friendly smiling face.

Reminding your leads that you exist is essential to your success as a real estate agent. Out of sight, out of mind. Use these four tools effectively and you’ll be the first person a lead calls when they decide to buy or sell a home.