Not Implementing Social Media as Part of your Marketing Strategy
- The Orange Stack
- Feb 7, 2018
- 3 min read
As discussed in our post last week, social media is huge. We also discussed how as a real estate agent, most of your customers are on social media. We also saw how research trends are being influenced by social media. In this post, we will be talking about why you need to implement social media as part of your real estate marketing strategy. We also share some content tips to help you create content that is engaging and captures your audience’s attention.
Setting Up
The first step is setting up on social media. There are a few rules of thumb you must observe here.
First, start with Facebook. The reason here is that Facebook is currently the largest social network with over 2 billion users. Facebook users also fall within demographics like those of your potential customers. Other platforms such as Snapchat and Instagram may have demographics that may not yield quality leads, especially for a real estate agent.
Second, separate your personal profile from your business profile. You may be tempted to use your personal page because you’ve had it for ages and you have over a thousand friends but don’t. There’s nothing worse than your personal network getting bombarded with business related posts. Besides being irritating, your efforts probably won’t yield favorable results.
Third, be consistent. Social media is popular because people who use it post regularly. This is what makes social media so interesting and even addictive. The constant urge to check what new story has been posted will work in your favor but only if you take advantage of it. Being a regular poster will help you do this. This brings us to the most crucial part of social media marketing: content.
Content
Content can be scary. What do you post? How often do you post? Who will create the content? What if nobody responds to the content? To avoid this intimidating task, most real estate agents default to posting listings. Endless listings. The posts don’t have additional content, they have not been curated in any way. Just an endless list of listings. This, unfortunately, is the definition of spam. Don’t do it. Before you commit to social media marketing for your real estate business, take a step back and think long and hard about content. To help you with this, here is an abbreviated list of content ideas you can consider:
Selfie videos: We live in a selfie world so what better way to connect with your audience. Shoot selfie videos discussing real estate topics. Answer questions, offer tips, discuss real estate news, give advice, etc. This is a powerful medium because it communicates you are a real person and cultivates familiarity with your audience and potential customers.
Location-specific information: People love to discover new things. Help them discover by posting information about the neighborhoods you cover. Dig deep and post some real gems. This could be about new restaurants, local businesses, events and activities, and so on. The more informative and relevant, the better.
Tips: This may target home buyers, home sellers, homeowners, or real estate contractors. Cover areas like how to stage your house properly, how to cut down on repairs, how to find the right contractors, how to repair your home, how to negotiate a mortgage, etc. The list is endless.
Information: This could be in the form of infographics, data tables, charts, etc. Dig around for interesting data that will be helpful to your real estate audience and present this. Talk about housing trends, property indices, real estate market trends, pricing, and so on. People love data as it helps them make decisions. If you prove to be a valuable source of quality data, people will keep coming back for more.
This is by no means an exhaustive list of content ideas you can use. The bottom line is when it comes social media marketing, content and consistency mean everything. Get these two right and you’ll be on your way to building a lead generation factory on social media.
Now that you have a Facebook page set up and a few content ideas, the next thing you need is a content calendar. This will help you plan out your marketing efforts.
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