How To Use Facebook To Drive More Traffic To Your Blog Posts
A lot of businesses use blogs to communicate with a new audience and stay engaged with the clients. Blogging is also a great tool to market your business. In fact, it is a two-way connection with prospects and customers. It also encourages customers to comment, interact and share feedback.
According to a Hubspot survey, “60% of businesses who blog acquire more results”.
As you start blogging, you also need to focus on content marketing strategy. But, how do you drive traffic to your blog?
First, you definitely need to start your blog somewhere. I definitely recommend to host it on a website. But, there are other platforms like Medium, LinkedIn, etc to publish your blog posts.
Make sure you make your blog interesting. Add captivating images to your blog posts. Write attractive headlines to capture the audience’s attention. Include a compelling meta description to invite readers to click your post.
In this post, I’m going to cover 5 ways to use Facebook to drive more traffic to your blog posts.
1- Compose a Facebook post
Once you have your blog post written, start to post on Facebook. Consider your blog post idea and write an interesting description for Facebook. Your blog post topics can be anything that your customers would like to read. Maybe, latest trends in the real estate market, how to buy a house for the first time, important things to consider when buying a house, etc.
By default, when you add the blog post URL in a Facebook post it will pull up the title, and the first image. So, if your blog is already updated then composing a Facebook post is fairly easy.
✓ Write catchy headings ✓ Use interesting images to draw attention ✓ Have an up to date blog ✓ Metadata
Another tip to drive traffic to your blog posts is to use the carousel format page post.
This feature allows you to add multiple headings, images and click to action in a single ad unit. You can simply create carousel post on your facebook page.
Using GIF
Another idea to make your post more interesting is using GIFs. These gifs can be a few seconds long. Adding a cool gif to your facebook post can be a great idea to
capture peoples attention. Somebody moving or something happening in a gif can easily capture attention. However, there are tons of ways to download a gif and use it on Facebook. Use the google search tab to find out more about gifs.
2- Optimize your posts for organic reach
The point is to know your audience so that you can gain as much as an organic reach as you can. It will also help to spend less amount of money on Facebook ads.
If you know that your audience reads blog posts at a specific time on a particular day, that’s the right time to post your blog on Facebook. You can always benefit from Facebook analytics to determine when your audience is most active. It will also help you choose the content that gets more interaction.
The average Facebook user is on 18 times a day.
It’s possible that your audience is active on Facebook a lot of the time. You just need to know what they are looking for and at what time they are most active.
Another tip to get maximum traffic from Facebook is to share your blog post on your personal profile. Ask your friends and followers to share the post.
3- Boost your post to fans and custom audience
Once your Facebook post is up, it’s time to reach fans and get your message out to a new group of people. A Facebook boost will help you get ROI and increased conversions.
What you can do is to create different audiences. See the examples below to better understand the different targeting aspects of Facebook.
a)Target anybody who follows your Facebook business page. b)Target friends of people who follow you. c)Anybody who has/is engaged with your post. d)Anybody who has already visited your page. Anybody who has already checked your blog or website.
If you just look through the options on a Facebook ad, you will find tons of ideas to choose and target the audience. The idea is to boost your post to get a custom audience. Ensure you set a low budget and test how the boost works for your website.
4- Create an ad campaign to target a broader audience
You started with a Facebook boost to get the ball rolling and get your blog in the eyes of new people. But, now you have some bigger goals. You want to reach 10,000 people or get more leads and conversions. That’s really where a Facebook ad campaign comes in.
First, go to your ads manager and define your targeted audience. You can determine the people you like to target. Basically, you have to set your budget, create a custom audience and design the ad campaign to generate more leads.
Another one might be warm leads. Target people who are interested in the topic. You can pick an audience and say anybody who is likely to move needs to read my article on how to buy a home in 2018 and how to be an A+ buyer. So you can target people in the content you’re writing about.
5- Evaluate your results
Go deep with your weekly and monthly results. Know your numbers at first. If one of your blog posts went viral, you would like to break it up into 5 more topics. Create a video content on that specific topic.
The free tools to analyze your results are Facebook analytics and google analytics. The analytics will tell you the total followers and the most popular content. See how long people stayed on your website. Make a note of how many times your content is shared on social media. Go deep and find out the results of your Facebook content.
There is so much marketing that you can do based on the results. So, if you are thinking about blogging and you haven’t started yet, start typing right now. If you don’t know how to tell your story, record it in audio format and hire someone to write it for you.
Be the storyteller of your business.
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