How to Grow your Business in YouTube

YouTube is a popular platform. There are millions and billions of views on YouTube every day. In this post, you will learn how to provide valuable video content and bring your viewers back to a landing page so that you can get more business from YouTube.

Whether your business is online or not, you really have an opportunity to capture a large audience. It all starts with getting an email address. Social media platforms change all the time. The algorithm changes all the time. One of the time-tested ways is to get email addresses to communicate with clients. The best way to think about it is, ‘What value you can provide in the video format in exchange for an email address’.

The point is, if you are able to collect an email address you will always be able to communicate with your followers.

How to get the email address from YouTube?

Obtaining an email address can be an effortless task only if you deliver good quality, helpful videos to your viewers. If you create interesting videos, people will subscribe to your channel and you will get notified.

Below are some important factors that can help you create amazing content and get more followers to grow your business on YouTube.

It all starts with getting seen on YouTube. If you have an amazing video and nobody is watching it, then you are not getting anything out of it. Basically, you have to get maximum views on your videos. You need to get ranked higher on Google. You need to have high reaches. You need to have interesting topics that people would want to watch. You need to be searchable. Your videos should be helpful to viewers.

Answer questions that people are actually asking for

If you are producing content for your YouTube channel, then make sure the title is the exact phrase people are looking for. If you are in real estate, and your video is about ‘how to sell my home’ or ‘how to get the most value out of my property’, you have to relate with people and the demographics.

HOW-TO videos

If you use YouTube, you have to consider creating how-to videos. Tutorials and how to videos are the most watched videos on YouTube. In these videos, you help the audience to do something. However, there are millions of other funny videos that get peoples mind away from their troubles for a minute. But, in reality, there are 65% of videos on content like how to do something, how to fix something, etc.

Let’s suppose, you are in real estate. You can do a tour of a home and record a video that shows everything about the home. Give a review of something for your

followers.

You can even do interviews of the locals. Record videos that people are interested in searching for. Do videos that give extra information.

Preparing YouTube content

Here are three primary areas to focus on when preparing content for YouTube.

1- Education content

First, you have to educate your audience. It includes how to videos, tutorials, step by step videos, etc. If you can educate your audience then people will probably come back to you for more learning.

2- Inspiration

Some people just need uplifting moments. They want to get inspiration. People want to be motivated. They want inspirational content that inspires them to move forward.

3- Community

If your community feels that they are be listened to, they will probably come back for more. Help your community by providing valuable content. Think about content ideas to make your audience feel connected.

What does my audience want to know about?

You have to know what to talk to them about. You have to know what they are looking for. The best way is to read your analytics. Look for most watched videos and see how your audience interacts.

Listen to your audience

Know what they are asking. Spend the time to write down questions. Think about questions that you are being asked. If you don’t have a huge audience, look for other blogs or content that’s available online to find video topic ideas. Do your research, look for what’s popular, and then plan your content for YouTube to get more views.

Video structure

Ideally, keep your video content short. I would say keep your video 10-20 seconds, give them a quick teaser, make 2-3 bullet points, and show people what they will learn. Then, keep your content to 3-5 minutes and make it tight. At the end, wrap up the video. Give them a strong Click To Action.

Important Tip: Offer something of value for free to collect email addresses. For example a manual, a guide, a freebie, checklist, a video series, etc.

How to drive traffic to your YouTube channel

Just by producing awesome content, you cannot expect maximum traffic to your channel every day. You have to actually drive traffic from other platforms.

1- Send out newsletters

Every time you create a video, send out an email to your subscribers and give them a direct link to YouTube. So, create a video, and embed the YouTube video in the newsletter for your followers.

Basically, you have to distribute your videos to all the people within 24 hours so that

YouTube knows that the content is getting traction and it will show it more to other people.

2- Create a teaser video

Another trick is to create a teaser video that shows a brief intro to the video. Maybe a 10-20 second short teaser to attract more viewers. Once you’re done with the teaser, include a YouTube link and post it on the Facebook.

3- Produce a tweet

When you upload a video on YouTube, you will get a URL link to share. So, create a tweet with a YouTube link and share it on twitter. The traffic probably depends on the number of followers, or how often you engage. Just share the tweet several times every day and get people to watch your video. As the next month goes on, you can share the link twice in a week.

Similarly, share the YouTube link on Instagram, Snapchat, Pinterest and any other social channel you use.

All walks of life use YouTube. To reap success, you must make unique content that attracts more viewers. It also requires consistent uploading of increased YouTube videos. Implementing the above-mentioned tips can definitely help grow your business using YouTube.