The Hour of Power

Everybody has got a busy week. We all have 7 days, 168 hours in a week. Everybody has the same 24 hours throughout the day. But, what do you do during those 24 hours?

Where is your time going? How your time is spent?

In this post, I want to get into prospecting your hour of power. I recommend everybody has an hour of power in their day to start lead generating. Even, if you get an hour at a minimum, go all in. Use it to the maximum.

If you are new to your business and you are struggling with leads, you definitely need to ramp that up. Try to approach for big numbers i.e four to five hours a day.

I remember when I got into real estate, I used to get on the phone from 9:00 am to noon and usually take a 30-minute break.

Even if you are busy, you still need to take out an hour every single day. No matter what business you have, these tips work excellent for every industry.

Let’s get more into this.

What are you going to do during this hour? What really classifies this lead generation during your hour of power?

For me, it’s usually phone calls. I was in real estate. I used to get on the phone every single day, to make my calls. I had a certain amount of conversation I was trying to accomplish every hour.

But, you have to decide what you’re going to do during that hour of power.

Leaving a voicemail counts to some extent but having a real life phone conversation is what you’re after.

During the hour you can call, and send a text. You can even have a social media conversation. A lot of people don’t typically count social media as their lead generation activity. But, if you are on social media and are actually having purposeful conversations about selling your product that does count to your activities. So, ask intriguing questions about products or contribute things like comment, share and giving advice. Get it out there.

WHAT CAN YOU DO?

Below are some of the things that you want to do in the hour of power. ◇ Have conversations on social media.

◇ Text people.

◇ Door knocking is another great option for several businesses where you introduce yourself to clients and talk about your business. Meet them and do the fun tasks.

◇ Face to face meetings. Maybe a lunch meeting.

◇ Find opportunities to go to networking meetings.

WHAT DO YOU SAY DURING THE HOUR OF POWER?

Who should you call? Who should you door knock?

Here are some options on who you can talk to in order to have a conversation.

◇ Following up with the people who are interested in buying - It’s a big one. You need to keep the business that’s coming along and going to the next stage. If you have people that are interested in working with you but haven’t decided to take an action then you need to keep moving them along in your sales funnel to the end where they can actually decide and even sign a contract with you.

◇ Following up with the past clients - These are the people who have bought from you before and still want to work with you. Maybe you have a product that people buy every month. Or maybe you have a product that people buy every ten years. Either way, there’s still a way to have a conversation with those people. You can collect their thoughts on the products and ask for referrals.

◇ Following up on leads - Maybe you have a lead form on your website. Or a click funnel to which you can direct traffic through your Facebook page ads and you can get the email address and phone numbers from people. It’s a good way to find people to talk to and offer the services.

Basically, you have to reach out to them. It may take extra time to contact them. Maybe ten times in the initial weeks. But don’t give up. It’s a valuable contact that you don’t want to lose.

Follow up is the key to have meaningful conversations with your targeted prospects. Set it on the calendar. Mention when to call, and what to say? Try calling at different times. Or you can break it up. Maybe Mondays hour of power is 9-10 and Tuesdays hour of power is 1-2. Try to do it differently.

Okay, What do I say in my conversations when I’m calling people?

I ask three things. Consider asking these questions and fill in the blanks with the appropriate things.

❖ Do you know anyone thinking of ______? (selling a house, buying a new car or getting health insurance)

❖ Have you thought about buying a _________? (life insurance, a new home)

❖ Do you know anyone who tried to _______ with someone else but it didn’t work out? (sell a house with another agent, bought a car but didn’t like it)

So, maybe the person had a bad experience and you want to get that taste out of their mouth so you can show them how incredible your services are that they can use for their business growth.

Those were my three questions that you can ask in every single conversation. These will help you generate more referrals, leads and more business for you.

I definitely recommend at least an hour every single day. That means almost five to six hours in a week. Go to the platforms that you’re comfortable with. It can be phone calls, social media conversations, door knocking or in-person relationships.

Do what works for you. But make sure you get an hour every single day!