HOW TO CONNECT WITH YOUR TARGET PROSPECTS ON LINKEDIN

LinkedIn is one of the best online platforms to find ideal business clients. It offers a great opportunity to build professional networking online. Nowadays, growing a client base is not problematic. When you pick a platform, search for the right prospects and establish relationships. Chances are that your strategy to develop a strong client base is actually working.

But, how do you connect with your target prospects on LinkedIn?

LinkedIn has a variety of features to help you connect with the clients. It also helps to strike up instant conversations with your target prospects. LinkedIn is the world’s largest professional network where people are most active and are always looking to engage.

In this post, you will learn in brief how to find your target prospect and how to connect with them. Check out these effective tips to make strong targeted connections on LinkedIn.

1- FIND YOUR TARGET PROSPECT

LinkedIn provides a unique opportunity to directly access your targeted clients. There are no gatekeepers that control your access to your ideal customer. LinkedIn allows you to identify your warm prospects and connect with them.

Start with creating a buyer persona - In order to prepare a list of your targeted prospects, you need to visualize who they are. What do they do? What sort of businesses need your services? What type of people would be interested in buying your products?

Visualize your ideal prospects. Once you have identified the qualities of your prospects, start finding them on LinkedIn.

Use LinkedIn advanced feature - Advanced keyword research is another quick way to search for your ideal prospects. By using the advanced feature, you can type the preferred keyword, job title, company, school, location etc. This is basically an advanced search feature to find the right prospects for your business.

2- CONNECT WITH YOUR LINKEDIN PROSPECTS

The next step to leverage LinkedIn is by making strong relationship with your connections. The ability to interact with your ideal prospects depend on how often you engage with them. What efforts can you make to get your LinkedIn profile visible to your targeted connections?

Try these simple methods to connect with your clients on LinkedIn and generate leads for your business.

Make A Strong First Impression

Your first impression to your client is always important and highly effective. Make it strong enough that your client remembers it. Consider doing these steps to build professional connections and profitable relationships.

■ Send personalized invitations to your new connections.

■ As the prospect accepts your invite request, write a thank you message for connecting and warm him/her with a personal note about his profile. Maybe, you can appreciate his content, business approach, remarkable skills, achievements etc.

■ Ask a few questions to start a conversation.

■ Do not propose your offer in your first talk. Never ever.

Create Trust

The foremost step to build relationships with targeted prospects is by creating trust. Make the client believe in you. Keep your focus on building relationships. Give your client a chance to interact with you. Look for different ways to strengthen your trustworthy relationship.

■ Make comments on your client’s updates, blog posts, articles etc.

■ Share new content to help your clients. Find content that your client is looking for. Then, write about those helpful topics.

■ Propose ideas and updates on how you can help your ideal clients. Once in a while, talk about your services.

Build Authority As An Expert

The final step is to market yourself as an expert on a particular subject. You have to position yourself as a professional expert in the field. The key to build authority is by helping your prospects. Provide the best solutions. Answer their questions. Propose new ideas to them.

The best way is to use LinkedIn Publisher. Post helpful resources for your clients. Try to answer their problems. By using the LinkedIn publishing platform, you are introduced to a newer, wider audience. Try different topics to increase engagement rate on your content. You can also look at your competitor’s activities and determine what’s working for them. Or, take a look at your connections who create posts in the similar field. This way, you can come up with new ideas to engage with your clients.

Try to post consistently on LinkedIn. If someone engages or likes your post it will even get visible to your first-level connections. Regular publishing helps to expand your reach.

Treat yourself as an expert so your clients believe in you. Let your ideal prospects know you’re the right person.

Have you learned some new methods to engage more with your targeted clients?

Keep your focus on building authentic connections. Utilize the power of LinkedIn Publisher to create content that helps your targeted prospects. Once you start building trust with them you can sell them your services, products, consultations etc. Build connections and make them strong each day.