HOW TO BLOG LIKE A BOSS

A blog is an online webspace for communicating with a new audience. It’s about sharing your voice with the anonymous crowd and helping them with something valuable. You may find zillions of posts on advantages of blogging but this post explains how to blog like a boss.

If there’s an online business - there has to be a blog.

Basically, blogging introduces you to a new audience. You have to reach out to your targeted audience and promote your message. Let’s suppose you run a small business, or maybe an e-commerce store. So, if you start a blog about your business, you are more likely to gain a lot of traction to your website and of course business.

Maybe you are a finance expert and you provide various financial services. Your blog can actually drive traffic to your main business site and get you more leads. As a blog owner, you have to craft content according to your audience needs and the demographics. The blog posts need to be planned, written, organized, and then distributed in a way that it sends out the message to your targeted audience and invites them to take action right away.

Below, I will be covering a few important steps about how to blog like a boss.

As a blogger, you’re the boss. Blogging involves multitasking. You can even hire a writer, or a virtual assistant to manage multiple blogging tasks. Or, do it on your own.

1- Know your audience first

The first thing about blogging is to understand your audience. The main purpose for creating a blog is to help your audience by communicating and providing them valuable solutions. Let’s say you have a real estate business. You have to blog on topics that sellers or buyers are looking for. Maybe someone is looking for a house in a specific area. In order to guide the person, you can write on ‘7 things to consider before buying a property’.

As a blogger, your first step is to identify your audience needs. What are they looking for? What troubles do they have? What guidance can you provide to them? How your company’s product would be a great choice for them?

Always do research about your audience.

2- Select relevant topics that you know well

Having a blog doesn’t necessarily mean you just have to post random stuff and confuse the readers. Your blog gives you an endless opportunity to share your message with your readers. Talk about topics that you know really well. You don’t want to throw out fluff content. In fact, you have to write about topics that are you capable of writing.

Initially, select a list of 15 blog post topics that you are going to write on your blog. Now, these topics should provide value, and answers to your audience. Keep the topics related to your business and the products you have. Do not go off track. Write on topics that people find easy to engage in.

3- Pick a responsive blog design

Just like quality content, the appeal of your blog is equally significant for your readers. There are thousands of website designs and themes available online. You can pick a design that fits your business needs and connect with your audience.

Nowadays, it’s kind of important to design a professional blog and make it user-friendly. The blog layout shows how professional you are with your business. Make your blog look interesting and appealing.

4- Establish your own voice

As I mentioned earlier, your blog carries a voice. So, make it your own. Consider adopting an effective voice to uplift your blog, brand, and of course business. Your blog needs to be recognized. It needs to stand out. You should also work on the branding. Your content should speak for itself. Your message should say what you want to say.

Remember, you are the boss. You’re also an expert in your field. You have extreme knowledge and experience about the business you’re running. Use your blog as a gateway to your business.

5- Implement SEO

People use Google every day to search for products, tools, recipes, ideas etc. That means you have to optimize your blog content with keywords. When a potential customer searches for a specific topic, or product; your content should pop up in the search results. This whole process refers to Search Engine Optimization.

If you just follow the SEO basics, you are good to go. Just pick a focus keyword and use it in the post title, URL, meta description and throughout the blog post.

Here’s the basic guidance on implementing SEO (http://epife.com/seo-tipsblog-google).

6- Promote and Promote again

You cannot naturally grow your blog unless you harness the power of marketing. The key to getting your blog noticed is to promote it using several marketing techniques.

You have to make your brand visible to your targeted audience. Start promoting your business and blog together. Use your blog as the leading component to attract visitors to your business. Consider using your blog to promote your brand to a wider audience.

Are you ready to start blogging like a boss?

If yes, tell me how you are going to do it?