Creating a Social Media Marketing Plan

Do you want to create a highly effective social media marketing plan?

Maybe, a strategic plan to help you succeed in the online business.

There’s always one tough question when it comes to social media. It’s mainly about what do I put on social media? What do I write? What do I post? How do I engage with people on social media?

Almost 5-7 years ago, businesses used to ask, ‘Why do I need to be on social media?’

With almost more than 2 billion people on Facebook, businesses nowadays are asking themselves how do I get on social media, how do I get business from social media, and mainly, how do I get money out of social media?

As a business owner, what are you doing to get your presence on social media? How do you engage your clients?

Today, we will uncover how to create a marketing plan for your social media existence.

1- AUDIT YOUR CURRENT SOCIAL MEDIA PRESENCE

Start with auditing your social media. What are you doing currently on your social media? How often do you post things to engage? Who are your followers?

I want you to take a snapshot of where you are right now and understand what’s going on with your business profile.

The next step is to make sure you’ve optimized your account the best you can.

First, Make sure your profiles are filled out completely on every social media platform. Even if you don’t use all of the social media channels just have a presence on there. In case, somebody searches for you, they know that you’re there.

Secondly, make sure you’ve good engaging photos. Make sure everything is dialed in and done accurately.

The worst thing is having a social media presence and nobody knows what you look like. Nobody knows what your brand stands for.

2- UNDERSTAND WHO YOUR IDEAL CLIENT IS

Let me assume.

If you’re selling homes your ideal client is not just people who buy and sell homes. That’s too generic. You have to go deeper.

The ideal client you are looking for is probably between 30 and 50 years old. They have earned an average of $75,000. They live in a certain zip code or they live in a specific city. So they may have specific interests. You have to know if they are interested in the outdoors, in golfing, camping etc. Whatever it is, you have to understand who your ideal client is.

By figuring out details about the ideal audience you have to know how to speak to them and how to communicate with them.

3- UNDERSTAND WHAT YOUR SOCIAL MEDIA MISSION STATEMENT IS

Before you discover your social media mission statement, you need to understand what’s my purpose of being on social media? Am I trying to provide value? Am I trying to give content to my audience? Am I trying to give them market updates?

You have to understand what’s your reason for being on social media as a business? What’s the message you are going to put out there?

4- IDENTIFY YOUR KPIs

KPIs stands for Key Performing Indicators. It basically means to understand your numbers. You have to track your numbers.

How many clicks am I getting a month? How many video views I am getting in a month? Where are my visitors going when they click my website? What are my visitors doing on my site? Do they read content, or watch videos? Where are they coming from? Did they come from Facebook, YouTube or somebody else’s website?

If you get to know where your visitors are coming from on social media that’s a great sign. It’s time to go deeper on social media and take advantage of the traffic. Try to engage with them. Just know your numbers.

5- CREATING ENGAGING CONTENT

Now you have created your audience. You know what they are looking for. You probably know what they want to hear from you.

You have to create content that people would want to watch, read, like or follow.

Most people directly jump straight to this step and just got right into the content creation. They share photos, or videos, or other information but they don’t know who they are talking to.

So, don’t put your content out there and hoping your audience comes.

First, know who your audience is and how you are going to engage with them.

6- USING A MANAGEMENT TOOL

Something like Hootsuite is perfect to get started with a social media management tool. It’s pretty broad and well-known. It’s a great tool that allows you to post your content during the times that are most valuable to you.

Let’s say you realize most of your audience is online on Thursdays at 8 o’clock. You want to be online on Thursdays at 8 o’clock posting on Twitter, Facebook, Instagram to make sure you have got it all covered. A scheduling tool can help you sit back and relax on Thursdays as compared to doing it all yourself.

Find a program that works for you.

You can even get as deep as to working with your CRM so that you can track the results.

I would recommend definitely checking out Hootsuite because there’s a lot more to it.

7- TRACK, ANALYZE, OPTIMIZE

This isn’t a set it and forget it kind of situation. You can’t just put out something and hope that you won’t ever have to touch your social media account again.

You can’t schedule out the post for the next year and hope that it’s going to work.

You need to try it out. Post something for a week or two. See what’s big. What people like. See what’s engaging and what people do want to know more about.

Find what your audience loves. Then go deeper on that subject.

Create a social media marketing plan and make it work for your business. Because I know social media will bring you more business as you implement some of the above-mentioned strategies.