HOW TO USE FACEBOOK LIVE 360 VIDEO FOR MARKETING

The Orange Stack
Oct 11, 2017
3 min read

Do you use Facebook Live streaming for your business?

Would you like to increase your Facebook engagement?

Facebook Live 360 is the new technique for capturing the audience’s attention and engagement levels. It’s easy, fun and connecting. In recent years, the trend of online video consumption is rapidly increasing. People prefer to consume videos as compared to text-based content. According to Cisco, live internet video will represent 13% of Internet video traffic by 2021.

If you are a marketer, entrepreneur or small business owner, this post is going to help you use Facebook Live 360 video for marketing.

GET STARTED WITH A 360 LIVE CAMERA

Facebook gives you multiple camera options for professional use so that your audience enjoys the best 360 Live experience.

The Facebook Live 360 Ready Program has 11 cameras and 7 software solutions that enable multiple options to go live with your phone or camera. After having a camera app, you can easily interact with followers and friends through live reactions and comments.

Now, Facebook has made the Live 360 video functionality available for all Facebook users, and it can be broadcast from any Facebook profile or page.

Why Facebook Live 360?

You probably ask why there’s a need for Facebook Live 360 videos?

If you want to showcase your business location from all sides, or you are shooting in a wonderful widespread location, or you cover sports events or you would like to give your audience an amazing experience then Facebook Live 360 video is the latest big game for your business.

Facebook Live 360 videos allow marketers to cover all aspects of an event and enhance interaction with the audience. The revolutionary tool can be used for a number of ways;

1- Virtual Workplace Tour

Can you imagine taking a Facebook Live 360 video tour of your workplace? It gives a 360-degree field of vision to your audience. A Live 360-degree video is an interesting way to humanize your brand and allow people to get an insight into your company.

These videos will reveal all the behind the scenes so the viewers can actually see what’s going on. This will even help in differentiating your brand from your competitors.

2- Cover an immersive event

People love viewing Live 360 videos about events, concerts, meetings, and conferences. It makes them feel they are actually part of the event or on location.

At open house events, remote attendees will be able to see what’s happening and what you’ve got to show. At concerts or public events, people seek entertainment in every little moment with live 360-degree streaming.

Once you are done streaming, you can save it and distribute it as a content marketing technique for future promotions.

3- Exhibit product

In addition to providing the virtual tours, Facebook live 360 videos work best for showcasing products. You can provide an unfiltered live 360-degree video about your company product. Meanwhile, you can also answer all questions that the audience may have during the live session.

The idea to showcase your product in a 360-degree live video also represents that your company believes in integrity and has got nothing to hide from the valuable consumers.

4- Lets viewers enjoy a scenic experience Sometimes, it’s really important to attract your audience’s attention. Doing a live broadcast from a mountain, or a fascinating location is a wonderful idea to draw some eyes and ears to your message.

It’s no wonder that live videos on social media have introduced a level of urgency. It provides marketers a totally new approach to connect with an audience in real-time and promote the business.