Marketing with Testimonials

A lot of companies that we work with get testimonies from their clients. Whether it’s a Yelp review or a Facebook review or maybe they actually sit down and record a testimony with a client. Then this content can be shared across their marketing pieces.

In this post, I will tell you how to use testimonies in your marketing and gain a lot of traction through it.

So, I’m going to go over about five questions first and then I will tell you how to use them in your marketing. These questions are coming from the standpoint of real estate and if you are not in real estate then I’m going to help you about how to apply this in your business.

Question 1- What fears did you have about buying or selling at home?

If you are a dentist, are you afraid of getting your teeth clean? If you are an auto mechanic, have you had bad thoughts of having a mechanic work on your car.

Find out what concerns most of the people have in your industry.

Question 2- What process did you use to select me to represent you?

Basically, why did you pick me? You are asking them to open up. Just ask these questions and stop talking. Questions like why did you choose me? What made me stand out? What drew you into working with me?

Question 3- What did I do differently than other agents that you have worked with?

Think about what makes you a better agent than others. Example, how am I different than others? What did I do that you liked that attracted you to choose me? What are some of the benefits of working with me as a client?

Question 4- How did I handle the process for you?

You are going to give them an opportunity to maybe complain if they didn’t like something about your service. What were your pros and cons? What did you do well? What could you have done better? Obviously, if you record this part of the testimony this is going to be good feedback.

Question 5 - What would you say in recommending me to a friend?

Basically, how are you going to brag about me? How are you going to tell your friends what I did for you? This way, you know how they are going to position your services and what you did as a referral to another person.

These are some of the questions you can tailor towards your needs and figure out how you are going to ask these questions.

The next question is how do I use this testimony in my marketing?

1- Decided what kind of customers are you going after?

If you are in real estate, are you going after buyers or sellers? So, you want to interview the buyer and/or seller? Are you going after for sale by owners? Maybe you want to interview your most recent for sale by owner and ask them how it was working with them. Maybe you go after expired listings and talk to them about the experience.

If you are in the orthodontic field, you are going after people who have had braces and how their experience was when they had braces.

Just figure out the client that you are trying to attract by using the testimony.

2- Recording the actual video

Get out your phone or get a tripod, make it steady, have a good mic to pick up the client’s audio. Just get the video recording.

Don’t worry about editing. Just ask the questions and get them to open up and then you can come back and actually edit the footage.

3- Chop the videos and use it in the marketing

So, you may make a 10 or 20-minute video. Then, you take bits and pieces of this video and market that on your marketing pieces. You can make a quick testimonial video that you plug on Facebook to show when we do a service, our clients love us and here’s why. Or, maybe you put the video on your about page.

Just consider the things you are going to have in your testimony. You don’t know what’s going to come up but you know by having this piece of content you can re-purpose this a whole bunch of different ways and that’s the beauty of it.

So, record the video, ask the questions, open them up and then chop it up into pieces.

There’s no better way to have your services shine and show how amazing you are then having somebody else say it.