Using Instagram in your Business
- Oct 3, 2017
- 3 min read
In this post, we are going to cover four tips on how to start using Instagram in your business. Instagram has some great features for promoting business.
Let’s discuss four tips:
1- INCREASE WEB TRAFFIC WITH INSTAGRAM CONTEST
In this step, you will learn to increase traffic with some type of Instagram contest.
By having a fun giveaway contest or giving away something in your Instagram profile, you can actually push a lot of traffic to a landing page on your website. This will help increase your traffic, and you will be able to track it. Then re-target traffic later with new results. But, ideally, you are sending them to a landing page where you can capture their information. The visitors provide their information so they can win a prize potentially. Now, you have new customers that you can reach out to.
Everyone loves fun contests and it is often an easy way to promote your business. It just gets your name out there and starts the ball rolling on getting followers and likes.
2- TELL YOUR STORY WITH VIDEO
The video is huge. There’s a stat that explained 71% of marketers prefer video in their marketing efforts over anything else. You are going to use videos in your Instagram feed to tell stories about the photos that you posted. If you know anything about Instagram it’s definitely a photo-rich environment. It’s designed to take amazing, beautiful pictures of products and things you do. But, a great way to do this is to actually post a video that tells a story of all the amazing pictures that are in your feed.
Instagram allows users to upload videos between 3 - 15 seconds long and that’s really enough time to capture someone’s attention. It pushes them towards some type of an action. By posting a video every once in a while it is going to break up the mass amount of photos that people put on their feed. If you are just scrolling through tons of pictures a video will catch your eye and stop you for a second. Hopefully it will engage with your potential customer in another way.
3 - BUILD INTEREST WITH AN INSTAGRAM AD
We talk about Facebook Ads all the time but Instagram actually lets you advertise as well. Instagram allows you to put your products in front of clients and specific audiences that are probably interested in the things that you sell. This allows you to target the demographics beyond the normal followers that you get organically.
When you use an ad to show the customers how they can use your product in a certain way, it’s actually going to help them see themselves using your product. So, by demonstrating the products or services that you offer; viewers will now be able to imagine themselves using your product. It makes it more interesting for visitors to comment and purchase from you.
So when you are creating your next ad consider the uses of your product, who typically buys your product, and where they will use it.
4- DRIVE TRAFFIC WITH APPEALING PHOTOS
Instagram users respond to cultivating, captivating and interesting photos in general. Instagram is all about amazing pictures that capture your attention. Strong images can actually boost your engagement and get people to respond.
If you are a local business it’s often a great way to get customers to your business because they are going to see your products and realize you are a local. They are going to be able to come in and buy from your restaurant and engage with you.
Basically, you want to show your photos to your clients and the audience. To capture those amazing shots, you may hire a professional photographer who knows about lights, backgrounds, and the angle for taking a picture. Restaurants actually have the opportunity to showcase signature dishes they have on their menu. So, if you are trying to demonstrate the products you need to have a professional photographer who documents these amazing pictures of the dishes that you serve.
Think about your business. What’s your product? What is something that you can promote on Instagram that makes sense?
Promoting products on Instagram is going to help bring in new traffic clients and new followers into your business.
Here are some final thoughts.
Rather then overwhelm your audience with content, share pieces that evoke the story you are trying to tell. Why someone should take action and work with you, why buy that house, why use your product. The image will get them in, the story will convert them.
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