How To Optimize Your Facebook Ads?
- The Orange Stack
- Sep 29, 2017
- 3 min read
With more than 1.59 billion active users, Facebook usage is increasing day by day and it continues to grow. Facebook is the best online social network to reach out to the targeted audience and grow the business. It’s no surprise that marketers use Facebook ads to generate more leads and sales. An effective Facebook ad campaign can easily bring new customers with a cost-effective budget.
How?
If you are completely new and have no idea how Facebook ads work then this post will help you learn how to optimize your Facebook ads.
Below I’m breaking down a few tips to optimize your Facebook ads to make sure they’re performing the best for your business.
1- Set your business goal
Before you create your first Facebook ad, it’s important to set the objective of your ad. What’s the purpose of your campaign? Do you want to generate leads? Do you people to avail the discount on your website? Do you intend to encourage an audience to visit your store? Are you looking for more people to attend your webinar?
First, identify the goal and know the objective as it alleviates your Facebook ad optimization.
2- Find your target audience
Go, find out your best audience. I always talk about audience interests, passions, likes, dislikes in my blog posts and videos. It’s so crucial to understanding your audience. You’ve got to figure out who’s your ideal reader? Who is your potential buyer? From which age group do they belong?
One reason why Facebook advertising dominates is because of its detailed targeting features. That means Facebook allows you to target specific audiences who are more likely to engage with the brand.
You can even set a custom audience with the help of the ads manager. The audience will be very specific.
3- Make Impressive Ads
Unless we don’t realize how the Facebook algorithm works, and how the audience perceives ads, it’s not justifying to create multiple Facebook ads and expect better conversions.
You present your ad content the way your audience would love to click! The image or visual content should be eye-catching to your audience. The text should be intriguing to the reader. It should not exceed the set limit of 90 characters. Your text also should have focus keywords.
Selecting a perfect picture can be another challenge. The image is the one thing that pulls readers in so you want to make sure it’s relevant and engaging.
Designing a Facebook ad can be a time-consuming activity. You should consider your audience interests and brand requirements while designing the ad.
After setting the goal, audience and designing the ad, you can simply run your optimized Facebook ad campaign.
What’s next?
Further Optimization Of Facebook Ads
Once you’re done with basic Facebook ad optimization, learn how to analyze results and make changes to your ad.
An effective campaign includes different ad sets for a different audience you intend to test. Simply optimize the ad after running it for 48 hours.
Take a deep look at the performance section of the editor. The metrics CPM, CPC, CTR shows you what’s not working on your ad. The Cost Column tells about the cost per conversion. If your cost per conversion is high, you should stop running the ad. And, if the CPC is less or equal to $4 after 48 hours then you can continue running it. The ad performance is good.
After analyzing results, you can evaluate what’s wrong with the ad. Maybe, your ad is not persuasive. Or, you’ve not set the right audience for your ad. Or, the image is not relevant.
This way, you can further optimize your Facebook ad with advanced tricks and the results you got.
Hope you’ve found these simple yet effective Facebook ad optimization tips profitable for your business.
Let us know what other tricks you use to optimize your Facebook ad and make it more successful.
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