5​ ​Tips​ ​For​ ​Using​ ​Snapchat​ ​For​ ​Your​ ​Business

Snapchat is a great place to get exposure for your business. How popular is snapchat you ask? Recent studies show that there are over 300 million people on snapchat, and 20,000 photos are shared every second. You may already have a personal snapchat, but using it for your business as well is a great recourse. With snapchat being so popular among people ages 35 and under, it is a great place to advertise, connect with clients, and get exposure for potential new clients. Here are 5 tips for using Snapchat for your business.

1.​ ​Geofilter​ ​for​ ​events

Geofilters are filters for your photos that appear when you are in a certain area. Businesses like Starbucks uses geofilters at their locations for customers to use on their photos. This is a great resource to have because it’s amazing business exposure. Using Snapchat, you are able to set a geofilter around a building or an area that you are in for an event. This lets people that are in the area select your filter and share on their stories to their friends. Geofilters are also on the cheaper side of advertising, with a permanent filter for the entire year only costing around $300. This gets your business name out there in a fun, creative way and makes a way for many new clients to contact you.

2.​ ​Treat​ ​It​ ​As​ ​A​ ​Vlog

If you have ever tried daily vlogging for your business, you know that it can be very time consuming. Having to record, edit, download and then post to your platforms can take up time in your day that could be spent engaging with clients in other ways. With Snapchat, vlogging is fast and easy. In just a few minutes time, you can record your videos, and post it to your story automatically. Another great way to add to your Snapchat vlog is to shoot a lot of behind the scenes content. If you are a real estate agent staging a home for showings, you are able to quickly record some footage of the staging process and post it to your story as well. You can engage with clients by snapping photos of an outdated kitchen and asking them what they would change and update.

3.​ ​Touring​ ​Open​ ​Houses

An excellent and creative way to use Snapchat is for touring open houses. If you are working with buyers that don’t have time to go out and look at every house on the market, you are able to tour houses and send them snaps of a few rooms in the house and the neighborhood the home is in. This also narrows down homes for the potential buyers automatically, and gets them in their dream home quicker. It is also a great way to find new potential buyers as well. By snapping photos of homes for sale in popular areas, or properties that are coming soon to the market, buyers will see your posts and can easily swipe up to contact you for a showing. You are also able to post publicly and gain thousands of views from everyone in that area.

4.​ ​Update​ ​Clients

Clients always want to be updated during the process of a sale. It comforts them to know how things are going on your end and if anything changes. Clients will typically email, or call often with questions about the process. With Snapchat, you are able to keep them updated as little or as much as they please, and it doesn't take hardly any time out of your day. Using Snapchat, you are able to send quick video updates or picture updates on how things are going and send it to them automatically. This is not only convenient time wise for you, but it gives your clients comfort knowing what is going on throughout the selling process, and adds a personal touch from your business to them.

5.​ ​Interviewing​ ​and​ ​Hiring​ ​Staff

Using Snapchat as a way to reach out to potential employees is a great way to find exactly who you are looking for. Big companies like McDonald's has hired 250,000 people through Snapchat. With using Snapchat as a hiring platform, this takes away hours of sifting through emails and resumes, and puts a face with a name right off the bat. Just send out a video telling people to respond with why they are a good fit for the position. This is wonderful because it lets you see who the person is naturally, and lets you narrow it down to a select few for the next steps in your interviewing process. No more spending hours meeting and interviewing people that are not a good fit, with Snapchat you are able to see them and hear them in the beginning. Snapchat is a wonderful and organic way to grow your business and interact with potential clients right in your area. Be sure to try it out for yourself and use these helpful tips to put you on the right track for successful advertising through Snapchat.

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